Last week 16th April 2012 was the launch of Bottega Veneta's Initials. With the motto "When your own initials are enough" it was a natural step forward with the motto and branding. But is it a natural step forward for a brand that is based on timeless design?
This capsule collection lets you pic 5 bags that you can personalise with your own initials, or 10 accessories / small leather goods. The bags are new to the collection and not part of their iconic bag range. Depending on the items, you can choose 3 sizes for the letters as well as possible 2 positions. There are 8 colours you can choose from and you can change each letter if you like. The font they use is the Bottega Veneta font, just wider so you can see the colours and the initials.
Now when I 1st saw this I thought Louis Vitton. The LV monogram is such a well known monogram that to have your own initials in such a way was their step forward.
"Add your own initials to turn one of our iconic products into a one-of-a-kind piece as original as its owner"
Mon Monagram is something they have been doing since 2008. You can pick from their 4 iconic bags in all the sizes. Choosing which style stripe and which 2 colour ways for both the stripe and the matching letters, with or without the separating dot. There are 17 colours to choose from and a "200 million possible combinations"
After playing about with both websites and creating my own design. I was a bit dissatisfied with both.. With Bottega Veneta, I just found it too bright for a classic timeless company and wished there was an option to loose the drop shadow. With Mon Monagram, I felt that it should have been a monogram. That my initials should have come out like the LV logo. After all "a monogram is a motif made by overlapping or combining two or more letter or other graphemes to form one symbol"
Its just the beginning for BV so lets see how it continues as for LV it has been since 2008 so they cant be going wrong.
Cest la vie......
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